First, you have to decide how unified you want your dancers to be, and then by what means you will unify them. The level of unity and polish your costuming will need depends on the level of performance you're intending to present. Think about the level of investment your dancers are prepared to make, in time or money, and about the skill level of the troupe. In addition to the styles represented in the group, skill level, and performance/venue expectations you'll want to consider how the colors and costume styles will balance as the formations of the choreography shift. A quick list of things to ask yourself:
-How similar are their dance styles and body types?
-Who will own the costumes?
-Who will make the costumes?
-Does anyone absolutely hate or refuse to wear a certain color/style?
-What kind of audiences will we be dancing for?
-What kinds of needs does the choreography have?
-Will we keep these costumes for many different choreographies?
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This option can also result in everyone in shades of red, pink, orange, and yellow and one or two dancers seeming miss matched with their cooler toned outfits, so discuss before people buy. As soon as the dancer in blue moves from the center spot in the formation to the end things won't look the same as they did in rehearsal. If the choreography calls for everyone to be interchangeable or you plan to use the same costumes for multiple shows or numbers then make sure the colors will balance out. You'll also need to consider if there are enough colors available for everyone to have a different color. If not, how will you balance the duplicates in your formations? As you see below, when it works the extra colors add excitment.
This is also a great pick if you have a mix of genders in your group, if you're bringing together dancers from different groups to do a piece together but won't be performing as a troupe often enough to invest in a troupe costumes, or if you just want to let aspiring professionals begin to build their own wardrobes. You can go with one color and a metalic accent, or a two color theme (such as red and green for a holiday show) where dancers are free to mix and match which color will be their main and which will be their accent so long as everyone has some of both and the choreography can balance the colors..
Depending on how well the shades go together this can range from semi unified to very. If some dancers are wearing lime green, some are in in teal, and others in forest green then the look will be less unified than if everyone has the same shade of emerald on. You can get perfect shade matches by either being very specific with the dancers before letting them shop, all using the same vendor, or by buying the fabric in bulk and making costumes in house. If you're shopping for premade costumes from different makers you might be limited on how close a match the shades of color you can get. Then it's best to specify what the acceptable range is, for example "green but no lime or army drab", AND to specify one metalic color that is acceptable. The example below shows a range of blues, but no baby blue or teal, all with silver and looks quite unified. The reds provide another example of similar but varying hughes with red, burgundy, and maroon being included. The similar cuts of the outfits help makeup for it.
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You can also mix and match these suggestions. The bellydance superstars have a few numbers where the ensemble all has the same costume and the soloists have something in the same color but with their own personality. This is another example of where you'll want to consider the skill levels of your troupe and the needs of the choreographies. Also consider who will own the costumes.
If your group shows up in perfectly matched good quality costumes people will expect a high quality performance. The plus side of this is that if you're pretty good the audience might project this expectation onto your performance and form a higher opinion than they otherwise would have. The down side is that if your group isn't as well rehearsed as you'd like the delivery will fall short of the expectations, making the audience that much more disappointed, so be prepared to meet their expectations!